It’s easy to get caught up in either the “art” side of video—creating compelling, exciting content—or the “science” side—tracking the results. The best companies do both. ADP has successfully deployed video across their organization by creating a governance committee including all relevant stakeholders. They’ve built a highly effective structure by deciding which video use cases to cover and when,. They have been seeing the impact of video from the “art” perspective: high adoption, wide enthusiasm, and new use cases continuing to emerge from multiple departments. Now join them as they start to explore the “science” perspective. Hear some thoughts on the early stages of figuring out how to track KPIs and ROI. Join ADP for a discussion on how to build a video platform and then how to evaluate whether it’s working, from any perspective.
Presented by Lorig Setrakian.
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